Within a year of The Claremont Colleges securing funds for the Hive, an initial logo, color palette, and type set were created to visually represent this new student design center. Two years later, there was a recognized need to expand the brand and refresh these assets to better reflect the diversity of student voices and the interdisciplinary experiences this creative hub offers. We kicked off the rebrand as a sprint in an effort to align on long-term goals, refine the brand narrative, and explore new visual directions. Post-sprint, we designed the new brand assets in earnest under the direction of the Hive’s Director of Design, Kareem Collie. These new assets included an updated logo, a custom font, expanded color palette, illustrations, photography guidelines, website mockups, and a brand book.